Deploy Predictive Audience Models in Minutes with iBQML

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Instant BQML ( or iBQML) is a streamlined approach that simplifies the process of building and deploying machine learning models using Google Analytics (GA4) data. It is a workflow that allows marketers to rapidly onboard and deploy end-to-end machine learning pipeline solutions, which help marketers organize their first-party Google Analytics data for audience re-marketing and bidding optimization.

Why Invest in Advanced Predictive Analytics?

Not all customers are the same, and optimizing marketing for each customer’s expected revenue requires comprehensive segmentation based on customer behavior. Effective data use based on first-party data and custom models delivers more relevant experiences, leading to increased revenue and improved efficiency.

Why You Should Jump on the iBQML Train

• It’s Fast: No more waiting weeks or months for data scientists to build your models. With iBQML, you can deploy sophisticated solutions in minutes!
• It’s Flexible: You can customize your model to fit your specific needs and intelligently optimize for valuable objectives like high-margin purchases or lead generation.
• You Have Control: You can always modify or change the underlying machine learning code to make your…