Use GA4 GCLID to Query Google Ads Campaign Details

Pia Riachi
Learning SQL
Published in
3 min readJan 27, 2024

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Photo by Claudio Schwarz on Unsplash

Google Analytics 4 (GA4) has revolutionized data collection and analysis, providing a powerful tool for marketers to understand user audience segments, user behavior, and measure campaign performance.

Google Analytics 4 (GA4) offers you the option to export all of your raw events from Google Analytics 4 properties to BigQuery, and then use SQL to query the data and build your…

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Pia Riachi
Learning SQL

Engineer @Google | Advertising Solutions Engineering | Business Intelligence | Data Engineering